Crowdfunding video produced for Moboh Backpack, made with Cuben Fibre.
Moboh backpack is one of the earliest crowdfunding campaign videos we produced. It is made of cuben fibre material which is a high-performance non-woven fabric for applications such as yacht sails, airship hulls, kites and many designs that require extremely strong rip resistance and light weight. Contrary to a few other cuben fibre materials on the market, the Moboh backpack is designed to be more like an everyday carrying back that is more stylish and function-conscious.
This is one of the first crowdfunding campaign videos we produced, and we introduce the product through the mouth of a nature photographer. In addition to the functional introduction of this backpack, we blends in lifestyles and Henry Thoreau’s quote’s into the voice-over script, to better echo with the product’s target audience.